Marketing

Master the art of the message.

As a future marketing professional, you are the link between any product, service or idea and the consumers who need it. Major in marketing at the University of Mary Washington and you’ll master the art of effective multi-platform messaging while developing the analytical, creative and communication skills to tackle any business challenge.

Degree Awarded

Students majoring in marketing who complete all requirements earn the degree of Bachelor of Science (B.S.) in business administration with a major in marketing.

Areas of Study

Core business courses will give you a solid foundation for major-specific offerings including marketing research, marketing strategy, consumer behavior, negotiation, and international marketing.

Career Opportunities

Businesses, government agencies, nonprofits, and other organizations are recognizing that marketing is a specialty, not an afterthought. According to the Bureau of Labor Statistics, many marketing fields are seeing employment growth.

Internships

The College of Business recognizes that internships not only help students develop academically, they contribute the real-world experience and form connections that can lead to careers after graduation. The COB maintains a list of local internships that require business and marketing knowledge.